This Saturday, the UFC returns to Las Vegas for UFC 317, capping off International Fight Week with what’s expected to be the biggest card of the year. And as fight fans count down the hours, one Canadian icon is stealing headlines outside the Octagon: Drake.

The Toronto-born superstar just dropped a teaser that’s set the MMA world buzzing—a historic collaboration between OVO and the UFC, starring none other than Canadian legend Georges St-Pierre.

OVO x UFC: A Merch Drop Worth Fighting For

Drake’s streetwear brand OVO posted a promo on Instagram announcing the launch:

“OVO x UFC. Featuring Georges St-Pierre. UFC champion, Canadian legend. Available in-store and online. 6.27.25 10AM ET.”

With GSP front and centre, fans are expecting a slick, limited-edition collection that pays homage to one of the greatest MMA fighters of all time. This isn’t the UFC’s first foray into streetwear collabs—they’ve previously teamed up with brands like Anti Social Social Club—but this is easily the most high-profile partnership to date.

The Drake Curse Looms

Of course, no UFC event is complete without the other thing Drake’s known for: placing massive bets and inadvertently striking fear into fans with the so-called “Drake Curse.”

Drake recently won nearly $500,000 betting on Alexander Volkanovski at UFC 314, breaking the infamous streak. He’s also made waves with multi-million-dollar wagers, like his $2.5 million bet on Israel Adesanya at UFC 287.

So far, he hasn’t revealed who he’s backing in this weekend’s UFC 317 main event between Ilia Topuria and Charles Oliveira, but fans are already nervously refreshing their feeds.

Oliveira is currently a heavy underdog going into the lightweight title bout, with Topuria listed at -400 odds. Should Drake put money on either fighter, you can bet it’ll send shockwaves through MMA Twitter.

Why This Matters

Drake isn’t just another celebrity fan—he’s become part of the MMA storyline. From influencing betting chatter to launching headline-worthy fashion drops, his presence adds fuel to an already electric fight week.

Whether you’re in it for the title fights, the merch, or just waiting to see who Drake bets on next, UFC 317 promises to be unforgettable—in and out of the cage.

Keep an eye out for the OVO x UFC drop on June 27 at 10AM ET, and get ready for a weekend of chaos, cash, and Canadian pride.